adidas and Dragon Ball Z Join Forces Again for the Prophere Sneaker
German sportswear label adidas joins forces with popular manga series Dragon Ball Z on delivering the bulky Prophere sneaker silhouette. The shoe's colorway is the main component that ties the shoe together with the anime, as the tones visually represent the character of the same name. The uppers are finished in a speckled green tone with a knit construction, and the three stripe branding details are also shown in a tonal green overlay across the entire silhouette.
The green hues contrast the pink tonal tongue tab, the purple stripes surrounding the heel and navy blue tones across the collar and heel panels. This all rests on top of the classic large midsole in a clean white color.
The green hues contrast the pink tonal tongue tab, the purple stripes surrounding the heel and navy blue tones across the collar and heel panels. This all rests on top of the classic large midsole in a clean white color.
Trend Themes
1. Anime-themed Collaboration - Opportunity for other sportswear brands to collaborate with popular anime franchises and create collectible sneakers that resonate with fans.
2. Character-inspired Colorways - Potential for brands to develop shoes with distinctive color palettes that reflect the unique qualities of beloved anime characters, appealing to both anime enthusiasts and fashion-forward consumers.
3. Niche Market Crossover - Emerging trend of combining niche markets, such as anime and sneakers, to create limited edition products that cater to the interests of specific consumer groups.
Industry Implications
1. Sportswear - Opportunity for sportswear brands to tap into the anime fandom by creating licensed collaborations that offer unique product offerings and generate buzz.
2. Anime Merchandise - Increasing demand for anime-related merchandise opens doors for collaborations between anime franchises and various industries, including fashion, to expand their brand presence and reach new audiences.
3. Streetwear - Potential for streetwear brands to leverage the popularity of anime culture by incorporating anime-inspired designs into their apparel and accessories, creating a unique streetwear aesthetic.
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