Projekt Ingeborg Seeks to Bring Classic Literature to Everyday Citizens
Shiori Mine — July 17, 2012 — Marketing
References: pingeb.org & springwise
To encourage citizens who are increasingly glued to the Internet to get out and read, the Austrian city of Klagenfurt launched Projekt Ingeborg -- a virtual library that is uncovered through a series of QR codes.
These scannable yellow stickers were placed across the city, concentrating on areas with stationary citizens. Bus stops in particular were targeted, since what do most people do while waiting for public transit? Twiddle with their phones, no doubt. After the sticker is scanned with a smartphone, the code redirects citizens to classic novels and titles, like Shakespeare.
Projekt Ingeborg is meant to encourage people to rediscover literature through an interactive, augmented reality. While many may not find going to a library all that exciting, the mystery behind the Projekt Ingeborg QR codes peaks common curiosity. The team hopes to expand the program to offer MP3s or stories by young authors.
These scannable yellow stickers were placed across the city, concentrating on areas with stationary citizens. Bus stops in particular were targeted, since what do most people do while waiting for public transit? Twiddle with their phones, no doubt. After the sticker is scanned with a smartphone, the code redirects citizens to classic novels and titles, like Shakespeare.
Projekt Ingeborg is meant to encourage people to rediscover literature through an interactive, augmented reality. While many may not find going to a library all that exciting, the mystery behind the Projekt Ingeborg QR codes peaks common curiosity. The team hopes to expand the program to offer MP3s or stories by young authors.
Trend Themes
1. Virtual Libraries - The use of QR codes to access digital libraries offers a new way for individuals to discover and engage with classic literature.
2. Interactive Reading - The augmented reality experience of scanning QR codes in public spaces encourages individuals to rediscover the joy of reading.
3. Mobile Access to Literature - Expanding the program to offer MP3s or stories by young authors provides a convenient and modern way for people to access literature on their smartphones.
Industry Implications
1. Publishing - Publishers can leverage the trend of virtual libraries to attract new readers and promote their catalog of classic literature.
2. Digital Marketing - Brands can partner with virtual libraries to sponsor QR codes and gain exposure to tech-savvy book lovers in public spaces.
3. Education - Educational institutions can incorporate the interactive reading experience of QR codes into their curriculum to make literature more engaging for students.
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