Prodigy of Mobb Deep Collaborates with Supra on Two New Sneakers
Jonathon Brown — November 17, 2012 — Fashion
References: highsnobiety
"I don't want to look like everybody else," says Prodigy of Mobb Deep in the promotional clip for his new Backwood and Bandit collaborations with Supra.
The Backwood is shown in a grey-scale camouflage color way that is inspired by Mobb Deep's early affinity for army attire. The boot-like look also references the New York centric tradition of work boot fashion. The Bandit is more sneaker than boot, but also draws on the camouflage style. However, with a white trim on the sole, The Bandit has a cleaner, more refined style.
The collaboration with Prodigy of Mobb Deep and Supra is another step in the colliding worlds of hip hop and skate culture. With Supra being a long established skater brand, it is fitting they collaborated with Prodigy of Mobb Deep who is a veteran in hip hop.
The Backwood is shown in a grey-scale camouflage color way that is inspired by Mobb Deep's early affinity for army attire. The boot-like look also references the New York centric tradition of work boot fashion. The Bandit is more sneaker than boot, but also draws on the camouflage style. However, with a white trim on the sole, The Bandit has a cleaner, more refined style.
The collaboration with Prodigy of Mobb Deep and Supra is another step in the colliding worlds of hip hop and skate culture. With Supra being a long established skater brand, it is fitting they collaborated with Prodigy of Mobb Deep who is a veteran in hip hop.
Trend Themes
1. Hip Hop-skate Culture Collaboration - The collaboration between Prodigy of Mobb Deep and Supra showcases the growing convergence of hip hop and skate culture, presenting opportunities for cross-promotion and merchandising.
2. Army-inspired Footwear - The Backwood and Bandit sneakers, inspired by Mobb Deep's affinity for army attire, tap into the trend of rugged and military-inspired fashion, offering opportunities for streetwear brands and manufacturers.
3. Refined Camouflage Style - The Bandit sneakers with their cleaner and more refined style, featuring white trim on the sole, present an opportunity for fashion-forward sneaker brands to offer a fresh take on the classic camouflage design.
Industry Implications
1. Skateboarding Apparel - Skateboarding apparel brands can capitalize on the hip hop-skate culture collaboration trend by releasing co-branded merchandise that appeals to both skateboarding and hip hop communities.
2. Streetwear Fashion - Streetwear fashion brands can leverage the popularity of rugged and military-inspired fashion by incorporating army-inspired footwear into their collections, catering to the demand for urban-inspired styles.
3. Sneaker Manufacturing - Sneaker manufacturers can explore the refined camouflage style trend by incorporating elements of cleaner design and white trim into their sneakers, offering a fresh and modern twist on the traditional camouflage pattern.
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