Brody by Steelcase Creates Comfy Pods for Solitude and Productivity
Meghan Young — April 21, 2015 — Art & Design
References: steelcase & fastcoexist
Steelcase has created its own private office solution to the open floor plan many workspaces are continuing to adopt. Dubbed Brody, it takes on a pod-like design that helps to seclude workers from their colleagues whether for peace and quiet or to simply get some things done. Although similar private office solutions have been seen in the past, this system is modular, contemporary and based on research into 'Flow' -- a state of peak productivity that can last for 45 minutes at most.
With comfortable seating, a swiveling table and built-in light, the Brody shuts out distractions in all the right ways. Mark McKenna, director of product design at Steelcase, says, "The average office worker gets distracted every 11 minutes, and takes 23 minutes to get back on task. Add those two things up, and most people never get into flow."
With comfortable seating, a swiveling table and built-in light, the Brody shuts out distractions in all the right ways. Mark McKenna, director of product design at Steelcase, says, "The average office worker gets distracted every 11 minutes, and takes 23 minutes to get back on task. Add those two things up, and most people never get into flow."
Trend Themes
1. Modular Private Office Solutions - The Brody system offers a modular private office solution that can be customized to fit different workspace layouts and needs.
2. Enhancing Productivity with Flow - Based on the concept of 'Flow', the Brody design aims to create an environment that fosters peak productivity and helps workers stay focused for longer periods of time.
3. Seclusion in Open Workspaces - Brody's pod-like design allows workers to seclude themselves from their colleagues, providing a private space for peace, quiet, and undisturbed work.
Industry Implications
1. Office Furniture - The modular private office solutions like Brody by Steelcase offer opportunities for the office furniture industry to innovate and create customizable designs that cater to different workspace needs.
2. Interior Design - The concept of enhancing productivity through private office solutions like Brody presents an opportunity for the interior design industry to create innovative, functional, and aesthetically pleasing workspaces.
3. Workspace Management Software - To support the implementation of private office solutions like Brody, there is a potential for the development of workspace management software that helps employees reserve and manage their private workspaces effectively.
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