The Principals' Design Boasts Modularity and an Industrial Aesthetic
Kalin Ned — August 13, 2018 — Art & Design
References: theprincipals.us & dezeen
Brooklyn-based studio The Principles launches a collection of prism planters that have a raw edge with opportunities for customization. The pots are composed out of sheets of aluminium or pre-rusted steel, which gives the design an industrial vibe. The prism planters embrace a movement called Modular Constructivism and one that thrived in the 50s and 60s.
The Principles aimed to create an exterior that both answers to modern geometry-focused decor, as well as one that can respond and adapt to spatial limitations. As a result, the studio's prism planters can be stacked to create a "modular vertical garden." The different arrangement is subject to consumer preferences. While the containers are skillfully designed to tessellate together, The Principles are mindful of functionality and leave enough space for the vegetation to grow.
Photo Credits: Dan McMahon
The Principles aimed to create an exterior that both answers to modern geometry-focused decor, as well as one that can respond and adapt to spatial limitations. As a result, the studio's prism planters can be stacked to create a "modular vertical garden." The different arrangement is subject to consumer preferences. While the containers are skillfully designed to tessellate together, The Principles are mindful of functionality and leave enough space for the vegetation to grow.
Photo Credits: Dan McMahon
Trend Themes
1. Modular Constructivism Movement - The trend of modular constructivism movement has the opportunity to disrupt the traditional planter design by offering customizable modular options for people to arrange together and experiment with.
2. Geometry-focused Decor - The trend of geometry-focused decor has the opportunity to disrupt the traditional planter design by experimenting with different geometric shapes that add dimension and texture to a space.
3. Raw Edge Aesthetic - The trend of raw edge aesthetic has the opportunity to disrupt the traditional planter design by creating an industrial, edgy look and feel that appeals to a new generation of consumers.
Industry Implications
1. Home Decor Industry - The home decor industry has the opportunity to incorporate modular and customizable planters with an industrial aesthetic into their product lines.
2. Landscaping Industry - The landscaping industry has the opportunity to implement geometric and modular planters to create unique, vertical gardens and redefine how outdoor spaces are utilized.
3. Architecture and Urban Planning Industry - The architecture and urban planning industry has the opportunity to use modular planters to add green spaces to dense, urban environments and redesign how people enjoy the outdoors.
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