Princess Cruises' Digital Wedding Services Plan a Couples Perfect Day
Ellen Smith — August 21, 2018 — World
References: princess.eweddingcalendar & psfk
Planning a wedding is incredibly difficult but with the help of Princess Cruises' digital wedding services, couples can get through the tedious planning process relatively stress-free.
Last year, the cruise line rolled out a honeymoon registry so the event's guests could seamlessly purchase the perfect gift. Now, the brand's digital wedding services are continuing to enhance a couple's big day. The new tools help couples plan every detail of their special day, including flowers, locations, wedding cake, entertainment and more. From the ceremony to the reception, this online tool ensures the perfect day.
The online wedding resource provided by Princess Cruises helps separate the brand from other cruise lines that provide similar wedding on-board services.
Last year, the cruise line rolled out a honeymoon registry so the event's guests could seamlessly purchase the perfect gift. Now, the brand's digital wedding services are continuing to enhance a couple's big day. The new tools help couples plan every detail of their special day, including flowers, locations, wedding cake, entertainment and more. From the ceremony to the reception, this online tool ensures the perfect day.
The online wedding resource provided by Princess Cruises helps separate the brand from other cruise lines that provide similar wedding on-board services.
Trend Themes
1. Digital Wedding Services - Cruise lines and hotels can create online tools to help couples plan every detail of their special day from ceremony to reception, allowing them to easily differentiate from competitors.
2. Honeymoon Registry - Creating a registry for a couple's honeymoon, as opposed to traditional wedding gifts, can provide a unique experience for guests and enable travel and hospitality brands to tap into a new revenue stream.
3. Stress-free Planning - Offering well-curated, stress-free wedding planning services can be a disruptive innovation opportunity for traditional wedding planners.
Industry Implications
1. Cruise Lines - Cruise lines can differentiate themselves and attract more customers with innovative and convenient features like digital wedding planning services.
2. Hotels - Hotels can expand their offerings to include digital wedding planning services, helping to attract young couples who value convenience and a stress-free planning experience.
3. Wedding Planning - Traditional wedding planners can adopt a more innovative approach by offering turnkey, digital wedding planning services that require less input from customers and streamline the planning process.
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