Chronicle Books Allows Parents to Customize Using Kids' Names
Meghan Young — October 10, 2014 — Life-Stages
References: chroniclebooks
The Chronicle Books offers princess coloring books that can be personalized to better connect with their audience. A simple yet effect tactic, all that is personalized is the name, yet that can make all the difference in a young child's world. Seeing in print their name associated with a beautiful princess will make their day.
Perfect as a stocking stuffer that would make them feel extra special on Christmas, these personalized princess coloring books depict a young girl and her horse, both of whom can be colored in differently to better represent the individual receiving the gift. A great idea, to say the very least, the princess coloring books also plays on children's love of Disney products.
Perfect as a stocking stuffer that would make them feel extra special on Christmas, these personalized princess coloring books depict a young girl and her horse, both of whom can be colored in differently to better represent the individual receiving the gift. A great idea, to say the very least, the princess coloring books also plays on children's love of Disney products.
Trend Themes
1. Personalized Coloring Books - Companies can capitalize on the trend of personalized coloring books for children by offering customizable options that include children's names.
2. Connecting with Audience - By incorporating personalization features like kids' names, businesses can better connect with their target audience and create a more memorable experience.
3. Children's Love for Disney - Leveraging children's love for Disney characters and products, businesses can create princess coloring books that appeal to young children's interests and preferences.
Industry Implications
1. Publishing - Publishing companies can explore personalized coloring books as a disruptive innovation opportunity to captivate young readers and offer a unique product.
2. Children's Products - The children's products industry can benefit from the trend of personalized coloring books by incorporating customization options that appeal to children and their parents.
3. Entertainment - The entertainment industry can seize the opportunity to create personalized princess coloring books that align with popular Disney franchises, attracting young audience members and enhancing brand engagement.
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