Studio Twenty Seven Introduced the Primitif Collection
Amy Duong — April 30, 2018 — Art & Design
References: studiotwentyseven & dezeen
French designers Francesco Balzano and Valériane Lazard created the limited Primitif collection that is currently showcased at Miami's Studio Twenty Seven gallery. The new Primitif collection delivers a range of stoneware furniture pieces constructed from Italian limestone materials and is comprised of eight pieces in total; there is a stool, bench, table, side table, coffee table, jars, a wall light and a paperweight.
Every single home piece is finished in a beige-colored 'Pietra di Medici' limestone so that it can remain the same texture and color. All of the varying sized pieces also take on simplistic monolithic silhouettes. Balzano and Lazard wanted to express minimalism inspired by lines and its functions as they implement a lot of stacking techniques throughout the Primitif collection.
Every single home piece is finished in a beige-colored 'Pietra di Medici' limestone so that it can remain the same texture and color. All of the varying sized pieces also take on simplistic monolithic silhouettes. Balzano and Lazard wanted to express minimalism inspired by lines and its functions as they implement a lot of stacking techniques throughout the Primitif collection.
Trend Themes
1. Minimalist Furniture - The Primitif collection showcases minimalist furniture designs crafted from Italian limestone, offering an opportunity for disruption in the furniture industry.
2. Stoneware Furniture - The use of Italian limestone in the Primitif collection highlights the trend of incorporating stoneware materials in furniture design, opening up opportunities for innovative material applications in the industry.
3. Monolithic Silhouettes - The Primitif collection's emphasis on simplistic monolithic silhouettes reflects the trend towards bold and architectural furniture designs, presenting disruptive opportunities for creating statement pieces in the market.
Industry Implications
1. Furniture - The Primitif collection's use of Italian limestone and minimalist designs presents disruptive innovation opportunities in the furniture industry, particularly in the high-end and luxury segments.
2. Interior Design - The incorporation of stoneware materials and monolithic silhouettes in the Primitif collection provides opportunities for innovation and creativity in the field of interior design, allowing designers to create unique and visually striking spaces.
3. Home Decor - The Primitif collection's beige-colored 'Pietra di Medici' limestone pieces offer disruptive innovation opportunities in the home decor industry, allowing for the creation of sophisticated and modern decor items that can elevate any interior space.
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