This Dating App Relies on Selfies to Prevent Catfishing
Katherine Pendrill — December 28, 2015 — Tech
References: itunes.apple & bustle
'Blume' is a new dating app that uses selfies to prevent catfishing. When it comes to online dating, it can be difficult to know if the person you are talking to matches the images they have shared on their profile. This app verifies each user's identity by making potential matches exchange selfies with each other.
Blume is a digital matchmaking service that bills itself as "the honest dating app." Unlike other dating apps, Blume is specially designed to weed out deceptive profiles. Once a user is connected with a potential match, each user must send a selfie to verify their identity. These selfies only appear for seven seconds before they are permanently deleted. If each user accepts the other's selfie, the chat line is then opened up. The idea behind this system is to ensure that each user matches the profile they are using.
Blume ultimately helps to prevent catfishing by giving daters a simple way to verify the identity of the person they are interested in.
Blume is a digital matchmaking service that bills itself as "the honest dating app." Unlike other dating apps, Blume is specially designed to weed out deceptive profiles. Once a user is connected with a potential match, each user must send a selfie to verify their identity. These selfies only appear for seven seconds before they are permanently deleted. If each user accepts the other's selfie, the chat line is then opened up. The idea behind this system is to ensure that each user matches the profile they are using.
Blume ultimately helps to prevent catfishing by giving daters a simple way to verify the identity of the person they are interested in.
Trend Themes
1. Selfie Verification - The trend of using selfies for identity verification in online dating apps could be extended to other services, such as job applications or rental applications.
2. Disruptive Dating Apps - The trend of using innovative technologies, such as facial recognition or augmented reality, in dating apps could disrupt the traditional online dating industry by creating new user experiences.
3. Privacy-focused Apps - The trend of emphasizing privacy in dating apps, such as Blume's seven-second selfie delete feature, could inspire other apps to enhance their user privacy features to compete in the market.
Industry Implications
1. Online Dating - Online dating apps could incorporate selfie verification features to enhance user safety and prevent catfishing.
2. Employment - Selfie verification could be used in job applications to prevent fraudulent resumes and background checks, especially in industries that require high security clearances.
3. Real Estate - Real estate rental applications could use selfie verification to verify the identity of potential tenants and prevent fraud during the application process.
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