These Paper Business Cards Feature an Embedded USB Drive
Mark Baker — July 21, 2014 — Marketing
References: swivelcard.info & tuaw
If you are someone who uses business cards on a regular basis, then swivelCard could change the networking/customer acquisition game for you. There have been other premium business cards in recent years that have featured USB drives, but they were made out of plastic and looked, well, pretty ridiculous.
These cards are made out of regular business card stock so you get the best of two worlds: giving someone what they expect (a paper business card) and what they don't expect (a super smarty-pants version of a business card). Armed with this card, you'll look smart and will be sure to be the talk of the town.
The cards use analytics so you can see if the card has been accessed by the person you gave it to, which is very sophisticated and practical. Also, the website that the card points to can be updated even after you give the card to someone.
These cards are made out of regular business card stock so you get the best of two worlds: giving someone what they expect (a paper business card) and what they don't expect (a super smarty-pants version of a business card). Armed with this card, you'll look smart and will be sure to be the talk of the town.
The cards use analytics so you can see if the card has been accessed by the person you gave it to, which is very sophisticated and practical. Also, the website that the card points to can be updated even after you give the card to someone.
Trend Themes
1. Tech-embedded Business Cards - Business professionals can capitalize on the opportunity to create interactive and trackable business cards with embedded technology to enhance networking and customer acquisition.
2. Personalized Marketing - Innovative business cards with embedded technology provide an opportunity to personalize marketing efforts and engage customers through interactive experiences.
3. Smart Cards - The integration of technology into business cards provides an opportunity to create smart cards that offer a range of functionalities beyond traditional business card usage.
Industry Implications
1. Graphic Design - Incorporating technology into business cards presents an opportunity for graphic designers to explore new design possibilities and create standout, interactive experiences for clients.
2. Marketing and Advertising - The use of tech-embedded business cards opens up new avenues for marketing and advertising professionals to create memorable and engaging experiences for potential customers.
3. Technology - The development of tech-embedded business cards requires innovations from the technology industry, such as miniaturization advancements and data tracking capabilities, which can lead to further disruptive technologies.
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