This New Line of Jeans Targets Men Seeking Both Comfort and Style
Colin Keeley — May 14, 2015 — Fashion
References: genevaapparel & tailoredtechies
Geneva Premium Active Denim stands at the fusion between old school quality and modern day technology. Traditional denim is stiff and uncomfortable, but Geneva Active Denim feels more like your favorite pair of sweatpants. They started with a performance cotton/poly blend that wicks moisture away from your skin for long-lasting comfort. The 4-way stretch denim moves with your body so you're ready for whatever life may throw at you.
The radical fabric is paired with an anatomically perfect fit. Their curved waistband follows the natural shape of your waist for a more comfortable and flattering fit.
The exciting innovation in denim means that men never have to sacrifice comfort style ever again.
The radical fabric is paired with an anatomically perfect fit. Their curved waistband follows the natural shape of your waist for a more comfortable and flattering fit.
The exciting innovation in denim means that men never have to sacrifice comfort style ever again.
Trend Themes
1. High-performance Stretch Denim - Improvements on the traditional denim targeting both comfort and style.
2. Performance Cotton/poly Blend - A blend of natural and synthetic fabrics for improved comfort.
3. Anatomically Perfect Fit - Fitting clothes to the natural contours of the wearer's body.
Industry Implications
1. Fashion - Revolutionizing the traditional denim industry by enhancing comfort and design.
2. Athletic Wear - Creating clothing that is functional for various activities and promote effortless movement.
3. Textile Manufacturing - Creating new fabric blends that challenge traditional textiles and push the envelope on what is possible.
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