Pratonzolo by Stylemylife Brings Life to a Wearisome Workspace
Amelia Roblin — May 27, 2011 — Art & Design
References: industrialdesignserved
Potted plants drastically improve the atmosphere of an office, and perhaps Pratonzolo by Stylemylife would have a similar effect. Though it's not exactly made of living organic matter, its grassy appearance atop a soft woody base is bound to bring a little outdoor delight to an otherwise lifeless desktop.
This particular object is the result of a collaboration between Matteo Mocchi and Max Battaglia and is set to be featured at Milan's Salone del Mobile 2011 design fair. A close look may reveal what is essentially an upturned brush with a dense blade-like bristles, offering a flexible bed for the placement of items like pens, pencils, cards and other office supplies. Pratonzolo by Stylemylife is a familiar object executed in a refreshing new way.
This particular object is the result of a collaboration between Matteo Mocchi and Max Battaglia and is set to be featured at Milan's Salone del Mobile 2011 design fair. A close look may reveal what is essentially an upturned brush with a dense blade-like bristles, offering a flexible bed for the placement of items like pens, pencils, cards and other office supplies. Pratonzolo by Stylemylife is a familiar object executed in a refreshing new way.
Trend Themes
1. Grassy Desk Accessories - Disruptive innovation opportunity: Develop office accessories that incorporate natural elements like grass to create a more calming and outdoor-inspired workspace.
2. Collaborative Design - Disruptive innovation opportunity: Encourage collaboration between designers from different backgrounds to bring refreshing new perspectives and create unique products for the market.
3. Nature-inspired Office Decor - Disruptive innovation opportunity: Create office decor that mimics natural elements, enhancing the ambiance and well-being of employees in a corporate setting.
Industry Implications
1. Office Supplies - Disruptive innovation opportunity: Introduce eco-friendly office supplies that incorporate sustainable and biodegradable materials, promoting a greener work environment.
2. Interior Design - Disruptive innovation opportunity: Combine functionality and aesthetics by incorporating nature-inspired elements into interior design, creating spaces that foster creativity and productivity.
3. Home and Office Décor - Disruptive innovation opportunity: Develop unique and interactive home and office decor items that bring a touch of nature indoors, promoting a sense of tranquility and well-being.
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