These PradaPrivate Sunglasses Let You Play Fashion Designer for a Day
Michael Hines — December 4, 2010 — Fashion
References: bornrich.org
Prada is putting design in the hands of the consumers with these PradaPrivate Sunglasses. Allowing customers to customize the arrangement of the letters on the featured shades, Prada is giving a new experience to fans of the brand.
Simply remove the arms from the PradaPrivate Sunglasses and slot in any four letters of a word that you'd like. The PradaPrivate Sunglasses don't exactly break any new ground here, but it is nice to see a fashion label, especially one as luxurious and steeped in tradition as Prada, open itself up to its customers.
Simply remove the arms from the PradaPrivate Sunglasses and slot in any four letters of a word that you'd like. The PradaPrivate Sunglasses don't exactly break any new ground here, but it is nice to see a fashion label, especially one as luxurious and steeped in tradition as Prada, open itself up to its customers.
Trend Themes
1. Customizable Eyewear - Disruptive innovation opportunity: Develop a platform that allows customers to completely personalize their eyewear design, from shape to color.
2. Consumer-driven Design - Disruptive innovation opportunity: Create a brand that empowers consumers to co-create their fashion items, giving them a sense of ownership and individuality.
3. Luxury Brand Transparency - Disruptive innovation opportunity: Implement transparency initiatives that allow luxury brands to engage with customers, foster brand loyalty, and provide unique experiences.
Industry Implications
1. Eyewear Industry - Disruptive innovation opportunity: Integrate advanced 3D printing technology to offer on-demand, customizable eyewear solutions.
2. Fashion Industry - Disruptive innovation opportunity: Leverage technology to enable customers to design and customize their own fashion products, combining style and personal expression.
3. Luxury Goods Industry - Disruptive innovation opportunity: Embrace customer involvement and customization to enhance the luxury purchasing experience and maximize brand value.
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