Prada Collaborates with M/M Paris For Architectural T-Shirts
Joanne Lam — March 29, 2010 — Marketing
References: prada & dazeddigital
The collaboration t-shirts between Prada and M/M Paris will probably interest those who have a passion for typography.
'The Pradalphabet,' is created with an architectural touch resulting in an interesting, innovative design which is both technical and eye-pleasing.
There are five collectible t-shirts in total with the letter logo on the front and a Prada-M logo on the back, putting a dorky spin on the stylish Prada brand.
Check out the alphabet above.
Implications - This product demonstrates a good way for a large company to open up a fresh market of youth consumers. By adding a little bit of light eccentricity and street art, businesses can double their target audience and reach a younger demographic that may have previously shied away from the brand.
'The Pradalphabet,' is created with an architectural touch resulting in an interesting, innovative design which is both technical and eye-pleasing.
There are five collectible t-shirts in total with the letter logo on the front and a Prada-M logo on the back, putting a dorky spin on the stylish Prada brand.
Check out the alphabet above.
Implications - This product demonstrates a good way for a large company to open up a fresh market of youth consumers. By adding a little bit of light eccentricity and street art, businesses can double their target audience and reach a younger demographic that may have previously shied away from the brand.
Trend Themes
1. Typography Collaboration - Opportunity for brands to collaborate with artists or designers to create unique typographic designs, appealing to consumers interested in typography.
2. Architectural-inspired Fashion - Potential for fashion brands to incorporate architectural elements into their designs, combining technical and eye-pleasing aesthetics.
3. Youth Market Expansion - Strategies for large companies to attract younger consumers by adding eccentricity and street art influences to their products.
Industry Implications
1. Fashion - Fashion brands can explore collaborations with artists or designers to create unique typographic designs, attracting typography enthusiasts.
2. Art - Artists and designers can explore collaborations with fashion brands to incorporate their typography skills into wearable art.
3. Advertising and Marketing - Brands can leverage eccentric and street art influences in their marketing campaigns to expand their reach to a younger demographic.
4
Score
Popularity
Activity
Freshness
