PPAA Designs a New Guesthouse in Mexico for Vipp
Amy Duong — March 7, 2025 — Art & Design
Architecture firm PPAA designed the new guesthouse located in the town of Todos Santos in Mexico for Danish homeware brand Vipp. The building is defined by thick walls of rammed-earth with large terraces to bring attention to the juxtaposing notions of 'shelter and openness' at the coastal space. The brand wanted to expand into hospitality and started with commissioning guesthouses.
The founding partner and creative director of the studio, Pablo Pérez Palacios, speaks about the design, "The goal was to create a structure that feels as though it has always been part of this place and will continue to evolve with it over time. Rammed earth was a natural choice – not only does it blend seamlessly with the terrain, but it also serves as a highly efficient thermal mass, keeping the interiors cool during the day and warm at night."
Image Credit: Anders Hviid
The founding partner and creative director of the studio, Pablo Pérez Palacios, speaks about the design, "The goal was to create a structure that feels as though it has always been part of this place and will continue to evolve with it over time. Rammed earth was a natural choice – not only does it blend seamlessly with the terrain, but it also serves as a highly efficient thermal mass, keeping the interiors cool during the day and warm at night."
Image Credit: Anders Hviid
Trend Themes
1. Rammed-earth Architecture - This eco-friendly building technique enhances sustainability by utilizing local materials and natural thermal mass for temperature regulation.
2. Hospitality Design Innovation - The integration of architectural elements like large terraces promotes a blend of modernity and nature, appealing to eco-conscious travelers.
3. Cultural Integration in Architecture - Designs that harmonize with the local environment and cultural heritage create a unique sense of place and authenticity in hospitality projects.
Industry Implications
1. Sustainable Construction - Growing demand for eco-friendly building practices drives innovation in material technology and energy-efficient construction methods.
2. Luxury Hospitality - The expansion of premium brands into custom-designed guesthouses represents a shift towards immersive and personalized travel experiences.
3. Green Architecture - The adoption of environmentally conscious design principles pushes for innovations in sustainable building materials and energy-saving solutions.
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