Poxed is a Student Project with an Interesting Concept
Jamie Danielle Munro — August 30, 2014 — Marketing
References: behance.net & packageinspiration
Poxed is a student project done by Carlie Mai, which has an interesting concept for branding lotions and creams. Most would think of promoting flowers and roses for this type of product, but Mai chose instead to associate the brand with poison.
The label is made up of crossbones, which make up the X in the 'Poxed' title. For coloring Mai used a numeber of different hues, most of which are quite bright and feminine. Again, this is an interesting choice as it provides a juxtaposition between the name of the brand and the contents inside. Mai states on Package Inspiration that the concept was designed to appeal to a certain demographic, although it's not completely clear what that was. Pirates are the first thing that come to mind!
The label is made up of crossbones, which make up the X in the 'Poxed' title. For coloring Mai used a numeber of different hues, most of which are quite bright and feminine. Again, this is an interesting choice as it provides a juxtaposition between the name of the brand and the contents inside. Mai states on Package Inspiration that the concept was designed to appeal to a certain demographic, although it's not completely clear what that was. Pirates are the first thing that come to mind!
Trend Themes
1. Unconventional Branding - Exploring branding concepts that challenge traditional norms and create an unexpected brand experience.
2. Contrasting Design Elements - Incorporating design elements that create a striking juxtaposition and intrigue consumers.
3. Niche Targeting - Creating products and brands that cater to specific subcultures or demographics for a unique appeal.
Industry Implications
1. Beauty and Personal Care - Exploring unconventional packaging and branding concepts for lotions, creams, and other beauty products.
2. Graphic Design - Utilizing contrasting design elements and unconventional branding strategies to create visually impactful graphics and artwork.
3. Marketing and Advertising - Focusing on niche targeting and unique branding concepts to create memorable and engaging marketing campaigns.
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