The Power of Movement Eases Arthritis Pain with Child's Pose
Leslie Chen — January 14, 2014 — Marketing
References: loweroche & adsoftheworld
Practicing yoga probably isn't the easiest thing for those who suffer from arthritis, but this campaign for The Power of Movement from the Arthritis Research Foundation strives to positively bring the two together.
Conceived by Lowe Roche in Canada, the campaign features three ads which depict different yoga poses to raise awareness for The Power of Movement, a yoga fundraiser which invites you to "join people from coast to coast in an inspiring and moving yoga session," according to the ads. The images are also accompanied with the headline "Increase your karma. Do yoga to beat arthritis."
The Power of Movement is an amazing initiative to help raise money and awareness for arthritis research; take a look at the ads above.
Conceived by Lowe Roche in Canada, the campaign features three ads which depict different yoga poses to raise awareness for The Power of Movement, a yoga fundraiser which invites you to "join people from coast to coast in an inspiring and moving yoga session," according to the ads. The images are also accompanied with the headline "Increase your karma. Do yoga to beat arthritis."
The Power of Movement is an amazing initiative to help raise money and awareness for arthritis research; take a look at the ads above.
Trend Themes
1. Yoga Fundraiser Campaigns - Opportunity for using yoga as a tool for fundraising campaigns.
2. Power of Movement - Growing interest in movement-based initiatives for raising money and awareness.
3. Yoga for Arthritis Relief - Increasing focus on using yoga as a therapeutic practice for arthritis pain.
Industry Implications
1. Health and Wellness - Innovative approaches to using yoga for addressing health issues like arthritis.
2. Nonprofit and Charities - Utilizing yoga as a creative and engaging way to fundraise for research and awareness campaigns.
3. Advertising and Marketing - Creating impactful campaigns that leverage yoga and imagery to emotionally connect with target audiences.
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