The POTHRA is Produced by Repurposing the Remnants of Your Morning Brew
Amelia Roblin — April 24, 2013 — Eco
References: kickstarter & yankodesign
Frequent coffee drinking is a habit that generates a significant amount of waste, even if you're not constantly filling fresh paper cups. The POTHRA is an intelligent and eco-friendly solution to making use of the residual material from the beverage-brewing process, as a product that encourages a greener mentality.
Nooka's Matthew Waldman saved his leftover coffee grounds for over a year, and is now mixing them with biodegradable corn resin and molding them into roughly squared flower pots. The POTHRAs take on a terracotta-like look and feel, but the beauty of them is that the unique blends produce remarkably different colors and textures. The designer ends up with anything from black-brown coarse grind bowls to a smooth and sandy-toned planters in which you can foster your own interior gardens.
Nooka's Matthew Waldman saved his leftover coffee grounds for over a year, and is now mixing them with biodegradable corn resin and molding them into roughly squared flower pots. The POTHRAs take on a terracotta-like look and feel, but the beauty of them is that the unique blends produce remarkably different colors and textures. The designer ends up with anything from black-brown coarse grind bowls to a smooth and sandy-toned planters in which you can foster your own interior gardens.
Trend Themes
1. Eco-friendly Planters - The creation of eco-friendly planters, made from recycled materials, presents an opportunity to upcycle waste and reduce environmental impact.
2. Upcycling Industrial Byproducts - The repurposing of industrial byproducts into innovative new products presents an opportunity to reduce waste and create new sustainable business practices.
3. Sustainable Product Design - The trend towards sustainable product design presents an opportunity to create new business models that align with the values of eco-conscious consumers.
Industry Implications
1. Home and Garden - The home and garden industry can implement sustainable and eco-friendly planters as a new product line, promoting environmental responsibility to consumers.
2. Waste Management - The waste management industry can explore new ways to upcycle industrial byproducts, presenting businesses with new revenue streams.
3. Sustainable Design Consulting - The sustainable design consulting industry can provide businesses with guidance on eco-friendly product design, ensuring that new products align with the values of eco-conscious customers.
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