Posti Photography Encourages People to Hire Real Photographers
Meghan Young — April 20, 2016 — Fashion
References: matiasposti & adeevee
The Posti Photography ad campaign deals with a very current topic -- that of selfies. A style of "photography" that has overtaken many people's lives, this campaign hopes to put an end to it. Or at least, raise awareness that there is a better way out there. Through Posti Photography, specifically the lens of photographer Matias Posti, people will be able to enjoy much better quality images of themselves, either alone or with loved ones.
Created by Ines Trussi, an ad agency based in Santi Guyot, the Posti Photography ad campaign reads, "No more selfies, hire a photographer." This is illustrated through a couple surreal images in which people are holding up a photographer as though he were a phone on a selfie stick.
Created by Ines Trussi, an ad agency based in Santi Guyot, the Posti Photography ad campaign reads, "No more selfies, hire a photographer." This is illustrated through a couple surreal images in which people are holding up a photographer as though he were a phone on a selfie stick.
Trend Themes
1. Anti-selfie Movement - An emerging trend in which individuals and businesses advocate against the excessive use of selfies, promoting the hiring of professional photographers instead.
2. Better Quality Imagery - A trend emphasizing the importance of high-quality images produced by professional photographers, offering superior visual content compared to selfies.
3. Increased Awareness of Alternatives - A trend focused on raising awareness among individuals about the availability and benefits of hiring photographers rather than relying on selfies.
Industry Implications
1. Photography Services - The photography services industry can leverage the Anti-Selfie Movement trend by offering specialized packages and promotions that emphasize the advantages of hiring professional photographers.
2. Advertising and Marketing - The advertising and marketing industry can utilize the Better Quality Imagery trend to create compelling campaigns that highlight the impact of professional photography in delivering more visually appealing content.
3. Events and Weddings - The events and weddings industry can tap into the Increased Awareness of Alternatives trend by emphasizing the value of professional photographers for capturing important moments and creating memorable experiences.
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