Brain Dead Unveils Post Modern Primitive Eye Protection
References: wearebraindead & hypebeast
Streetwear imprint Brain Dead unveils the Post Modern Primitive Eye Protection collection for the Spring/Summer 2019 season, featuring its inaugural eyewear selection. The capsule features retrofuturistic designs that draw inspiration from a variety of areas including comic culture, skateboarding, and punk culture.
The three contributing influences are transformed into eyewear frames by the names of the Chibi, the Elia, and the Tani. Notably, these models are constructed from thick cellulose acetate frames to ensure eco-friendly approaches and are also bio-degradable. The nylon lenses also have 100% UV protection and branding details are found on the arms, with one side boasting the logo and the other reading "BRAIN DEAD." Additionally, each pair arrives in a Brain Dead case along with a cleaning cloth.
The three contributing influences are transformed into eyewear frames by the names of the Chibi, the Elia, and the Tani. Notably, these models are constructed from thick cellulose acetate frames to ensure eco-friendly approaches and are also bio-degradable. The nylon lenses also have 100% UV protection and branding details are found on the arms, with one side boasting the logo and the other reading "BRAIN DEAD." Additionally, each pair arrives in a Brain Dead case along with a cleaning cloth.
Trend Themes
1. Retrofuturistic Eyewear - Opportunity for eyewear companies to incorporate retrofuturistic designs into their collections.
2. Eco-friendly Frames - Opportunity for eyewear companies to use cellulose acetate frames for eco-friendly approaches to manufacturing.
3. Branded Eyewear Cases - Opportunity for eyewear companies to include branded cases with each pair of sunglasses sold.
Industry Implications
1. Eyewear - Eyewear brands can incorporate the retrofuturistic and eco-friendly trends into their collections targeting streetwear and fashion markets.
2. Fashion - Fashion brands can collaborate with eyewear companies to include retrofuturistic eyewear in their collections.
3. Accessories - Companies that make accessories (e.g. cases, cleaning cloths) can collaborate with eyewear brands to include branded cases and cloths with each pair of sunglasses sold.
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