The 'Ooino' Portable Refrigerator Features a Horizontal Design
Michael Hemsworth — December 9, 2016 — Art & Design
References: yankodesign
The 'Ooino' is a portable refrigerator that enables users to pick it up and take it with them whenever desired. While the majority of refrigerators on the market feature a vertical design aesthetic, the 'Ooino' is instead designed to be horizontal unit. This likens the design to a chest freezer or a cooler to be great for fresh foods and beverages.
The 'Ooino' is the design work of JaeYoung Kim and features a control panel on the top lid of the unit. The refrigerator is outfitted with a rechargeable battery that allows it to be brought anywhere with ease as well as a docking base for when recharging it required or it's ready to be docked for extended periods.
The 'Ooino' is the design work of JaeYoung Kim and features a control panel on the top lid of the unit. The refrigerator is outfitted with a rechargeable battery that allows it to be brought anywhere with ease as well as a docking base for when recharging it required or it's ready to be docked for extended periods.
Trend Themes
1. Portable Refrigeration - The trend towards smaller, more portable refrigerators presents an opportunity for designers to create new, innovative products like the 'Ooino'.
2. Horizontal Design - Horizontal design in refrigeration may disrupt the dominance of vertical designs and open up the market for new entrants like the 'Ooino'.
3. Rechargeable Appliances - Rechargeable appliances like the 'Ooino' represent a step towards sustainable and eco-friendly solutions in the home appliance market.
Industry Implications
1. Home Appliances - Home appliance manufacturers can incorporate the trend toward portable and rechargeable designs like the 'Ooino' into their product lines to appeal to consumers looking for convenience and sustainability.
2. Outdoor Gear - Outdoor gear companies could capitalize on the trend towards portable refrigeration by incorporating products like the 'Ooino' into their lines for camping and other outdoor activities.
3. Food and Beverage - Food and beverage companies could partner with designers and manufacturers of portable refrigeration solutions like the 'Ooino' to create new opportunities for keeping products fresh and accessible in a variety of settings.
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