Innovative Levi's Storage Folds Under the Bed
Alex Scott — January 18, 2010 — Marketing
If everyone could have one wish as to how they would change their apartment, I bet a good majority would choose more closet space. Levi’s has answered that wish in kind with these portable closets. No longer will you have to stuff your t-shirts into a tightly compressed ball as you now can have secondary storage space that you can fold down and slide under your bed.
More viral marketing than actual product launch, I think if enough people catch on to these portable closets, there will be enough demand to start putting them in retail stores. IKEA, eat your heart out.
More viral marketing than actual product launch, I think if enough people catch on to these portable closets, there will be enough demand to start putting them in retail stores. IKEA, eat your heart out.
Trend Themes
1. Portable Closets - Levi's innovative portable closets offer a disruptive solution for limited closet space in apartments.
Industry Implications
1. Furniture - Furniture retailers can capitalize on the demand for portable closets by offering innovative storage solutions for small spaces.
2. Home Organization - Companies in the home organization industry can explore incorporating portable closets into their product offerings to cater to customers' need for efficient storage solutions.
3. Retail - Retailers can potentially benefit from the popularity of portable closets by stocking and promoting these products in their stores.
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