The Porsche Panamera Police Car Strikes Fear into Sydney Speeders
Michael Hines — October 24, 2013 — Autos
This Porsche Panamera police car is proof that Europe and the Middle East don't have a stranglehold on luxury cop cars. This Porsche serves and protects the Australian community of Harbourside LAC, located near Sydney. The car itself was donated to the department by Porsche Cars Australia, so there's no need to worry about improper government spending.
If you're thinking, "there's no way a Porsche Panamera will be chasing criminals around Sydney," then you're thinking right. The Porsche Panamera police car was created more or less for promotional purposes and will shuttle between departments for publicity purposes. A surprising number of automakers have begun donating cars to police departments, including Aston Martin in the U.K. and Lamborghini in Italy. I'm sure the Detroit police would greatly appreciate a free Ford GT.
If you're thinking, "there's no way a Porsche Panamera will be chasing criminals around Sydney," then you're thinking right. The Porsche Panamera police car was created more or less for promotional purposes and will shuttle between departments for publicity purposes. A surprising number of automakers have begun donating cars to police departments, including Aston Martin in the U.K. and Lamborghini in Italy. I'm sure the Detroit police would greatly appreciate a free Ford GT.
Trend Themes
1. Luxury Cop Cars - Luxury cars are being donated to police departments worldwide, taking over the streets while promoting the auto industry's brand.
2. Promotional Vehicles - A growing trend of car manufacturers to donate luxury vehicles for police departments or governments promoting their brands through taking over public transportation.
3. Image Advertising - Luxury car manufacturers are using police departments to help promote their brands and demonstrate their vehicle capabilities in ways not seen before.
Industry Implications
1. Law Enforcement - Law enforcement agencies are benefitting from the free donations of luxurious vehicles, however, these donations raise questions about proper allocation of taxpayer funds.
2. Automotive / Luxury Vehicles - The donation of luxury vehicles to police departments for promotional purposes has the potential to expand the auto industry's reach and increase demand for their luxury vehicles.
3. Marketing / Advertising - Car manufacturers are promoting their luxury vehicles through creative marketing strategies, such as donating cars to police departments and using the cars for image advertising opportunities.
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