The 'Pop-Up Hotel' Explores Opportunities in Flexible Outdoor Lodging
Yana Stroobandt — December 4, 2017 — Eco
References: thepopuphotel.be & docs.google
Tiny houses found their way to the tourism industry and are a big opportunity to make outdoor lodging greener. It's hard to find a usable piece of nature for lodging in densely populated countries without any interference from noise pollution. Towable tiny houses make it possible to use land without causing a lot of damage to the location they are placed in. Therefore it makes it easier to convince landowners to let use their land instead of buying property. Afterwards the houses can be towed away and used for other events instead of breaking them down losing raw materials.
The Pop-Up Hotel, a pop-up that took place in the summer of 2017, showed how difficult it was to find a good location in Belgium. It found its paradise in an ecological garden with two houses created by Tiny House Belgium. For two months, people could escape their hectic lives and undergo a digital detox. Some people just wanted to spend their holiday in these charming eco houses, others were eager to experience for themselves if micro-living is something they can handle for the rest of their lives.
The Pop-Up Hotel, a pop-up that took place in the summer of 2017, showed how difficult it was to find a good location in Belgium. It found its paradise in an ecological garden with two houses created by Tiny House Belgium. For two months, people could escape their hectic lives and undergo a digital detox. Some people just wanted to spend their holiday in these charming eco houses, others were eager to experience for themselves if micro-living is something they can handle for the rest of their lives.
Trend Themes
1. Flexible Outdoor Lodging - Developing flexible outdoor lodging solutions using eco-friendly towable tiny houses for outdoor tourism and events.
2. Micro-living - Embracing the trend of micro-living by creating compact but functional lodgings for people who want to escape their busy lifestyles.
3. Pop-up Hospitality - Implementing pop-up hospitality where temporary, sustainable, and eco-friendly accommodations can be built quickly and efficiently.
Industry Implications
1. Hospitality - Integrating the trend of flexible outdoor lodging in the hospitality industry to provide unique experiences for guests.
2. Tourism - Creating eco-friendly towable tiny houses to offer sustainable outdoor lodging options for tourists who want to escape urban living.
3. Real Estate - Utilizing the trend of towable tiny houses in the real estate industry to provide flexible and sustainable outdoor homes for buyers who don't want to buy expensive properties.
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