The PopSocket 'PopThirst' Ensures a Secure Hold
Michael Hemsworth — September 14, 2019 — Art & Design
References: popsockets & dudeiwantthat
The PopSocket 'PopThirst' holder is a convenient solution for commuters who are looking for a better way to keep their choice of beverage securely in hand as they spend time out of the house. The device consists of a koozie paired with a PopGrip on the side to keep cans, to-go cups and other drink containers securely positioned in the hand. The product comes in two style options that are designed for aluminum cans and portable drink cups respectively, and come in several finish options to suit style preferences.
The PopSocket 'PopThirst' holder will keep drinks hot or cold for longer and will be available for purchase starting on September 15. The design of the holder also allows for PopGrip styles to be swapped out to suit those with a penchant for personalization.
The PopSocket 'PopThirst' holder will keep drinks hot or cold for longer and will be available for purchase starting on September 15. The design of the holder also allows for PopGrip styles to be swapped out to suit those with a penchant for personalization.
Trend Themes
1. Mobile Beverage Accessories - Great opportunity to innovate around mobile accessories catering to consumers who are always on-the-go.
2. Personalized Beverage Holders - Disruptive innovation opportunity to create customizable beverage holders that reflect people's personalities and preferences.
3. Multi-functional Holders - There's an opportunity to create holders that go beyond just holding beverages, but that can also fulfill multiple purposes.
Industry Implications
1. Food and Beverage Industry - Great opportunity to use this product to market a particular brand or type of beverage
2. Mobile Accessories Industry - Perfect product for companies who specialize in mobile accessories specially catering to the needs of consumers who are always on-the-go.
3. Promotional Merchandise Industry - This device could be an excellent addition to a company's promotional merchandise catalogue.
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