POPBottles by Anna Utopia Giordano is Shockingly Eye-Opening
Meghan Young — February 3, 2012 — Life-Stages
References: annautopiagiordano.it & mymodernmet
As shocking as the art series titled POPBottles by Anna Utopia Giordano is, it was not created for fun and games. In fact, the Italy-based artist makes it clear in her statement that these bottles are strictly part of an art project and will not be reproduced for commercial purposes in any capacity. That said, this controversial series revolves around alcoholic-inspired baby bottles.
POPBottles by Anna Utopia Giordano takes well-known toy brands such as Hello Kitty, LEGO and Marvel, and re-imagines classic liquor packaging like Jack Daniels, Absolute Vodka and Grey Goose. By doing so, Giordano urges parents to "feed their child responsibly" while also raising social awareness of "alcohol abuse by teens [and] pregnant women, the disinterest of some parents towards their children [and] how far marketers can go to gain the attention of their younger customers."
POPBottles by Anna Utopia Giordano takes well-known toy brands such as Hello Kitty, LEGO and Marvel, and re-imagines classic liquor packaging like Jack Daniels, Absolute Vodka and Grey Goose. By doing so, Giordano urges parents to "feed their child responsibly" while also raising social awareness of "alcohol abuse by teens [and] pregnant women, the disinterest of some parents towards their children [and] how far marketers can go to gain the attention of their younger customers."
Trend Themes
1. Art as Social Commentary - The success of POPBottles by Anna Utopia Giordano demonstrates the appeal of art that tackles relevant social issues and advocates for responsible behavior.
2. Re-contextualization of Popular Products - Giordano's art shows the power of transforming familiar products into thought-provoking pieces that challenge assumptions and provoke conversation.
3. Controversial Art as a Marketing Strategy - Despite not being designed for commercial purposes, the notoriety of POPBottles offers evidence of how provocative and controversial art can drive attention and generate buzz.
Industry Implications
1. Art and Design - The art world offers ample opportunities for artists, designers, and creative professionals who challenge norms and push boundaries with their work.
2. Alcohol Industry - The success of Giordano's art could inspire alcohol brands to examine their marketing tactics and adjust their approach to more responsibly position their products.
3. Parenting and Childcare - The provocative imagery and messaging of POPBottles offers a disruptive innovation opportunity for child care companies to reframe discussions around responsible parenting and the dangers of underage drinking.
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