A Uniquely Decorated Rug by Hugo Zumbühl for Ruckstuhl
Marissa Liu — April 21, 2010 — Art & Design
References: dailytonic
The Pompom carpet by Hugo Zumbühl for Ruckstuhl debuted at Salone del Mobile. Material played a large part in the creation of this tactile rug. Made of a tufted chenille yarn backing, the Pompom carpet has several plush wool bobbles stitched in at regular intervals.
The playful Pompom carpet is minimalistic enough to complement many interiors but contains enough color to add warmth to an industrial space.
Implications - One of the best ways a company or brand can distinguish itself in a crowded marketplace is by including elements of eccentric novelty in a conventional product. By appealing to a consumer's sense of originality and unconventionality, a brand establishes itself as innovative and unique.
The playful Pompom carpet is minimalistic enough to complement many interiors but contains enough color to add warmth to an industrial space.
Implications - One of the best ways a company or brand can distinguish itself in a crowded marketplace is by including elements of eccentric novelty in a conventional product. By appealing to a consumer's sense of originality and unconventionality, a brand establishes itself as innovative and unique.
Trend Themes
1. Eccentric Novelties - The inclusion of eccentric novelty elements in conventional products distinguishes brands in a crowded marketplace.
2. Tactile Rugs - Rugs with unique tactile experiences create a sensory appeal for consumers.
3. Minimalistic Interiors - Minimalistic designs with subtle pops of color are gaining popularity in industrial spaces.
Industry Implications
1. Home Decor - The home decor industry can embrace eccentric novelties to stand out in the market.
2. Textiles - Innovative tactile rugs offer new opportunities for growth in the textile industry.
3. Interior Design - Designers seeking minimalistic yet vibrant options can explore the use of tactile rugs in industrial interiors.
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