The AGA Rangemaster ‘Great British Cooker' Line for Retro Glam Kitche
Bianca — November 16, 2009 — Art & Design
References: greatbritishcookers & apartmenttherapy
If I were designing furniture for a dollhouse, I’d consider opting for a polka-dot stove. Apparently, some people would consider one for their real-life home.
“AGA Rangemaster launched four limited edition celebrity designed cookers to celebrate the 300 year anniversary of the Coalbrookdale foundry,” Apartment Therapy says.
The gallery shows the celebrity designed stoves for AGA for the ‘Great British Cooker’ campaign which include a cupcake, plaid, random retro pattern and polka-dot stove.
Implications - Consumers in contemporary society are attracted to products that feature an element from the past. Items that contain a retro feeling appeal to shoppers who want to be reminded of simpler times.
“AGA Rangemaster launched four limited edition celebrity designed cookers to celebrate the 300 year anniversary of the Coalbrookdale foundry,” Apartment Therapy says.
The gallery shows the celebrity designed stoves for AGA for the ‘Great British Cooker’ campaign which include a cupcake, plaid, random retro pattern and polka-dot stove.
Implications - Consumers in contemporary society are attracted to products that feature an element from the past. Items that contain a retro feeling appeal to shoppers who want to be reminded of simpler times.
Trend Themes
1. Retro-inspired Home Decor - The popularity of polka-dot stoves indicates a trend towards retro-inspired home decor, presenting opportunities for businesses to create and sell vintage-inspired furniture and appliances.
2. Limited Edition Designs - The launch of celebrity-designed cookers highlights the trend of limited edition designs, offering opportunities for brands to collaborate with influencers and create exclusive products.
3. Nostalgic Consumerism - The appeal of polka-dot stoves reflects a broader trend of nostalgic consumerism, suggesting opportunities for businesses to tap into the desire for products that evoke feelings of nostalgia and sentimentality.
Industry Implications
1. Home Furnishings - The demand for retro-inspired home decor presents opportunities for the home furnishings industry to create and market vintage-inspired furniture, appliances, and accessories.
2. Collaborative Marketing - The trend of limited edition designs opens up possibilities for industries to engage in collaborative marketing with influencers, allowing brands to leverage their following and attract consumers seeking exclusive products.
3. Nostalgia-driven Retail - The rise of nostalgia-driven consumerism creates a potential market for industries to develop and promote products that capitalize on the emotional appeal of the past.
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