Daiki Suzuki and Mark McNairy Bring Spots to Men's Leisure Wear
References: nepenthesnewyork.blogspot & complex
There’s nothing that exudes confidence like a man wearing a polka dot robe. Designer Daiki Suzuki of Engineered Garments and Mark McNairy of Woolrich Woolen Mills both know this and are introducing a line of polka dot robes to be sold at McNairy’s New York pop-up shop, Nepenthes.
There’s definitely a low-key yet sophisticated appeal to these robes. It may be completely ironic, but wearing these robes requires a certain level of self-assurance, which is probably why Suzuki and McNairy decided to model these polka dot robes themselves. The robes come in three varieties: red, chambray and denim.
Those interested in decking themselves out in these polka-dotted garbs should do so now while McNairy’s Nepenthes is taking phone orders and offering free shipping.
There’s definitely a low-key yet sophisticated appeal to these robes. It may be completely ironic, but wearing these robes requires a certain level of self-assurance, which is probably why Suzuki and McNairy decided to model these polka dot robes themselves. The robes come in three varieties: red, chambray and denim.
Those interested in decking themselves out in these polka-dotted garbs should do so now while McNairy’s Nepenthes is taking phone orders and offering free shipping.
Trend Themes
1. Polka Dot Fashion Trend - The popularity of polka dot designs can be leveraged by fashion companies to create new product lines or update existing ones with modernized prints.
2. Men's Leisurewear Trend - The increasing demand of men's leisurewear presents an opportunity for designers to create comfortable yet stylish clothing suitable for various occasions.
3. Self-assurance Marketing Trend - Designers and marketers can incorporate messaging that promotes self-assurance and confidence, appealing to customers who value individuality and personal expression.
Industry Implications
1. Fashion Industry - Fashion companies can capitalize on the polka dot trend and the rise of men's leisurewear by incorporating these designs into their collections.
2. Retail Industry - Retailers can strategically market relaxed and versatile clothing items, such as these polka dot robes, to appeal to customers seeking comfortable yet fashionable options for their everyday activities.
3. Marketing Industry - Marketers can leverage the appeal of self-assurance and individuality to promote products and services, particularly to younger generations that place importance on personal expression and unique experiences.
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