New From Victoria's Secret
Fashion Spy — September 19, 2006 — Fashion
References: www2.victoriassecret & outblush
Polka dots are hot right now, and the new Polka Dot Babydoll from Victoria's Secret proves it, "A darling print that charms in the bedroom, and beyond. Triangle cups. Side slits. Charms on straps. Matching silk panty."
Implications - The recent popularity of polka dots is a result of the retro revival wave that has hit the design industry quite hard in the last few years. Though the same era is rarely depicted more than once when retro revival occurs, the reemergence of past styles persists. This is because consumers enjoy an element of nostalgia in everyday life, as it provides as escape from the chaos of daily life.
Implications - The recent popularity of polka dots is a result of the retro revival wave that has hit the design industry quite hard in the last few years. Though the same era is rarely depicted more than once when retro revival occurs, the reemergence of past styles persists. This is because consumers enjoy an element of nostalgia in everyday life, as it provides as escape from the chaos of daily life.
Trend Themes
1. Retro Revival - Expanding on the popularity of polka dots, businesses can capitalize on the consumer desire for nostalgia by reviving other retro styles and designs.
2. Printed Lingerie - The trend of polka dots in lingerie opens up opportunities for businesses to explore other printed patterns in underwear and sleepwear.
3. Charming Details - The use of charms and decorative elements on lingerie straps presents an opportunity for businesses to create unique and personalized designs.
Industry Implications
1. Fashion - The fashion industry can embrace the trend of polka dots and incorporate it into clothing, accessories, and even footwear.
2. Home Decor - Home decor businesses can tap into the polka dot trend by creating bedding, curtains, and other household items featuring polka dot patterns.
3. Cosmetics - Cosmetics brands can develop polka dot-inspired packaging and makeup products, capitalizing on the trend's popularity in the beauty industry.
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