The Polaroid x Altru Collaboration is Chill and Chic
Sophia Pelka — April 15, 2012 — Fashion
References: altruapparel & english.mashkulture.net
The Polaroid x Altru collection is laid-back and retro, giving a subtle high five to the old-school process of photography. Polaroid is celebrating its 75th birthday, and has teamed up with the iconic tee shirt brand to memorialize the event.
The series features vintage-inspired looks. With a simple and bright color palette, the vibe is youthful and carefree. The majority of the looks are stamped with the Polaroid logo, including the nine gradient color block. Other looks include detailed graphics of the camera itself. Memorable illustrations include the tee reading 'Made in Polaroid,' and the pencil stenciled image of a woman taking a shot of a rainbow.
California-based company Altru has developed an international following for its use of iconic imagery and witty designs.
The series features vintage-inspired looks. With a simple and bright color palette, the vibe is youthful and carefree. The majority of the looks are stamped with the Polaroid logo, including the nine gradient color block. Other looks include detailed graphics of the camera itself. Memorable illustrations include the tee reading 'Made in Polaroid,' and the pencil stenciled image of a woman taking a shot of a rainbow.
California-based company Altru has developed an international following for its use of iconic imagery and witty designs.
Trend Themes
1. Retro Fashion - The Polaroid x Altru collaboration taps into the trend of vintage-inspired fashion, offering opportunities for businesses to create retro-style merchandise.
2. Nostalgic Brand Collaborations - Partnerships like the one between Polaroid and Altru present opportunities for brands to collaborate and create nostalgic products that resonate with consumers.
3. Iconic Imagery in Fashion - The use of iconic imagery in fashion, as showcased in the Polaroid x Altru collection, offers opportunities for businesses to create unique and memorable designs.
Industry Implications
1. Fashion Retail - The fashion retail industry can capitalize on the trend of retro fashion through collaborations and designs inspired by iconic imagery.
2. Branding and Marketing - Companies specializing in branding and marketing can help brands develop nostalgic collaborations and create products with iconic imagery.
3. Photography - The photography industry can explore opportunities to leverage nostalgic elements and iconic imagery in their products and services.
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