Old Navy is Eliminating Plus-Sized Exclusivity in its Stores
Elena Rahman — August 25, 2021 — Fashion
References: fastcompany
Fashion brands have often exhibited plus-sized exclusivity in one shape or form. Old Navy will create an inclusive and accessible environment by eliminating the divide between shopper experiences by eliminating designated plus-sized styles and special sections. Starting this coming Friday, August 20th, 2021, Old Navy will make it possible for consumers to shop sizes 0 to 30 in the same way.
The brand's offerings will all be featured in the same displays. This eliminates the sense of alienation and discrimination that plus-sized shoppers might experience. By mainstreaming all clothing sizes, the retailer radically reimagines its approach to inclusivity through uniformed designs across the board. This marks the start of a shift towards body positivity in the fashion industry.
Image Credit: Old Navy
The brand's offerings will all be featured in the same displays. This eliminates the sense of alienation and discrimination that plus-sized shoppers might experience. By mainstreaming all clothing sizes, the retailer radically reimagines its approach to inclusivity through uniformed designs across the board. This marks the start of a shift towards body positivity in the fashion industry.
Image Credit: Old Navy
Trend Themes
1. Accessible Size-inclusive Fashion - Eliminating plus-sized exclusivity in stores and creating an inclusive shopping experience for all sizes opens up opportunities for other retailers to follow suit.
2. Eliminating Division in Fashion Retail - Removing the divide between shopper experiences and unifying designs across all sizes aligns with the growing demand for inclusivity and diversity in the fashion industry.
3. Mainstreaming All Clothing Sizes - By featuring all sizes in the same displays, retailers have the opportunity to make shopping more efficient and convenient for all customers.
Industry Implications
1. Fashion Retail - By eliminating plus-sized exclusivity and creating an inclusive shopping experience, other fashion retailers have the opportunity to adjust their approach to inclusivity.
2. Body Positivity - This shift towards inclusion and body positivity aligns with the growing movement for diverse representation in the fashion industry.
3. Online Retail - As more shoppers seek an inclusive shopping experience, online retailers have the opportunity to further personalize and tailor their offerings to meet individual needs and preferences.
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