Hallmark's Plush Dave Bowman Celebrates 2001: A Space Odyseey
Justin Lam — April 4, 2018 — Life-Stages
References: io9.gizmodo & actionfigureinsider
To celebrate the 50th anniversary of the iconic science-fiction film 2001: A Space Odyseey, Hallmark is releasing a range of products including an adorable plush Dave Bowman. Unlike other space operas like Star Trek and Star Wars, 2001 does not quite lend itself to the action figure, playset and figurine market. This is partly what makes Hallmark's offering so unique as the retail chain has managed to put together a plush collectible that is incredibly iconic.
Hallmark claims that its pint-sized plush Dave Bowman will be part of a limited edition run, but the company has yet to indicate how many toys will be produced. The plush collectible features the classic Discovery One red spacesuit from the film and somehow undercuts the tense nature of the film by showing the character with a huge smile. The plush Dave Bowman is part of Hallmark's itty bittys collection and is available in Hallmark stores or online.
Image Credit: Hallmark
Hallmark claims that its pint-sized plush Dave Bowman will be part of a limited edition run, but the company has yet to indicate how many toys will be produced. The plush collectible features the classic Discovery One red spacesuit from the film and somehow undercuts the tense nature of the film by showing the character with a huge smile. The plush Dave Bowman is part of Hallmark's itty bittys collection and is available in Hallmark stores or online.
Image Credit: Hallmark
Trend Themes
1. Plush Collectibles - The popularity of plush collectibles is on the rise, presenting an opportunity for companies to create unique and iconic characters like a plush Dave Bowman.
2. Limited Edition Products - Limited edition runs of collectible toys create a sense of exclusivity and scarcity, driving demand and providing an opportunity for companies to capitalize on the collector market.
3. Nostalgic Merchandise - Creating merchandise that celebrates iconic films and shows from the past, like 2001: A Space Odyssey, taps into the nostalgia trend and targets a dedicated fan base.
Industry Implications
1. Toy Manufacturing - Toy manufacturers can explore the production of high-quality plush collectibles to meet the growing demand from collectors and fans of iconic movies.
2. Retail - Retailers can leverage the popularity of limited edition collectibles to attract customers and create a sense of urgency for purchasing, driving sales both in-store and online.
3. Entertainment Merchandising - Companies specializing in entertainment merchandise can tap into the nostalgia trend and create products that resonate with fans of classic films like 2001: A Space Odyssey.
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