BUXOM Launches a Lipstick & Lip Polish Duo in Its Best-selling Shade
References: beautysense
BUXOM's plumping cosmetics for lips strive to combine a nourishing formula with stunning, attention-captivating looks. Most recently, the brand launched a duo of products that feature its best-selling mauve shade: Dolly.
Titled 'Dolly Reigns Supreme,' the duo of plumping cosmetics includes the Mini Dolly Full-On™ Plumping Lip Polish and the Mini Dolly Dreamer Full Force™ Plumping Lipstick. This kit will be available through Sephora on Cyber Monday.
Individuals are instructed to generously apply the Full Force™ Plumping Lipstick first across the entire lip, from corner to corner. The texture is rich and creamy. Then, one needs to follow up with the Full-On™ Plumping Lip Polish which provides a glossy finish for an absolutely head-turning look.
Image Credit: BUXOM
Titled 'Dolly Reigns Supreme,' the duo of plumping cosmetics includes the Mini Dolly Full-On™ Plumping Lip Polish and the Mini Dolly Dreamer Full Force™ Plumping Lipstick. This kit will be available through Sephora on Cyber Monday.
Individuals are instructed to generously apply the Full Force™ Plumping Lipstick first across the entire lip, from corner to corner. The texture is rich and creamy. Then, one needs to follow up with the Full-On™ Plumping Lip Polish which provides a glossy finish for an absolutely head-turning look.
Image Credit: BUXOM
Trend Themes
1. Plumping Lip Cosmetics - Companies can focus on developing innovative formulas and technology to deliver noticeable plumping effects, while still being nourishing for the lips.
2. Duos and Kits - Brands can offer bundled products or create complementary duos to incentivize customers to purchase more than one product at a time.
3. Limited Edition Launches - Companies can create buzz and excitement around their products by offering exclusive limited edition launches or collaborations with popular influencers.
Industry Implications
1. Cosmetics - As the demand for plumping lip products grows, cosmetics companies can invest in research and development to create new and innovative formulas that cater to the needs of consumers.
2. Retail - Retailers like Sephora can capitalize on the popularity of plumping lip products by creating exclusive partnerships and offering limited edition launches to keep customers engaged and coming back.
3. Influencer Marketing - Influencers and beauty bloggers can take advantage of the trend by partnering with cosmetics companies to develop customized products to their audience or create limited edition collections.
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