Plot from MagenticNorth Lets Urbanites Rent Nature
Michael Hines — August 11, 2014 — Eco
References: plotmanchester & gizmag
There may come a time very shortly when the Plot from magneticNorth is less of a curiosity and more of a staple off all big cities. MagneticNorth (a digital ad agency) created this rentable garden for Manchester, U.K.'s, Dig the City festival which celebrates urban green thumbs. In big cities nature can be hard to find, and nature surrounded by privacy, peace and quiet more or less doesn't exist. Plot remedies that problem by letting you rent out a garden for yourself or guests for a few hours.
The garden sits atop the city's Victoria Barton Arcade building and features WiFi, should you like your privacy with a side of social media. The Plot from magneticNorth can be rented out during the festival, which runs until August 10th.
The garden sits atop the city's Victoria Barton Arcade building and features WiFi, should you like your privacy with a side of social media. The Plot from magneticNorth can be rented out during the festival, which runs until August 10th.
Trend Themes
1. Rentable Gardens - Services that allow urbanites to rent out gardens and green spaces for private use.
2. On-demand Nature - Apps and services that provide access to nature for urbanites in a quick and convenient manner.
3. Outdoor Hospitality - Hospitality services that offer outdoor and garden spaces for events and leisure activities.
Industry Implications
1. Hospitality - Hotels and event spaces can add value by offering outdoor spaces for guests to rent for their events.
2. Sharing Economy - Platforms that facilitate the rental of gardens and green spaces in urban areas can make use of underutilized outdoor spaces and provide opportunities for homeowners or businesses to monetize their property.
3. Digital Advertising - Digital ad agencies can integrate innovative ideas like the Plot to create unique experiential marketing opportunities for their clients.
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