Google Unveils Its Playable Podcasts Search Capabilities
Daniel Johnson — August 9, 2019 — Tech
References: about.google & techcrunch
Google will now show playable podcasts when users include the word "podcasts" as a keyword in searches. This will streamline the process for users who are searching for audio content on the site. The new search feature was created in order to provide search results independent of an audio streaming platform. Google has also indicated that it intends to roll out the feature if users do not use "podcasts" as a key search term.
The function will be rolled out to a number of different platforms, and not just the search engine. The playable podcasts will also appear on Google Podcasts, and also Google Assistant. It will also include a sync function, so users in the Google Podcasts app can jump back into a podcast at a later date.
Image Credit: Google
The function will be rolled out to a number of different platforms, and not just the search engine. The playable podcasts will also appear on Google Podcasts, and also Google Assistant. It will also include a sync function, so users in the Google Podcasts app can jump back into a podcast at a later date.
Image Credit: Google
Trend Themes
1. Playable Podcasts Search - Creating a search feature that presents playable podcasts for users maximizes the accessibility and ease of finding audio content.
2. Cross-platform Integration - Integrating the playable podcasts search function across multiple platforms such as Google Podcasts and Google Assistant streamlines the process for users and provides a consistent experience across devices.
3. Keyword-dependent Search Results - Introducing searchable podcast content independent of an audio streaming platform provides comprehensive search results and opens up opportunities for targeted advertising and content delivery.
Industry Implications
1. Streaming Platforms - Streaming platforms can incorporate search functions that present playable podcasts for their users, enhancing the overall user experience and engagement with their platform.
2. Advertising - By targeting podcast audiences with relevant advertising, advertisers can improve the likelihood of engagement with their advertisements and boost the return on investment of their campaigns.
3. Content Creation - Creators can optimize their podcast content to appear more prominently in the search results, which will increase their visibility and ultimately lead to wider reach and monetization opportunities.
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