The Life-Sized Play-Doh Chevrolet Orlando is Not for Kids
Daniel Glover — March 10, 2011 — Autos
References: gmeurope.info & media.gm
To mark the launch of its new family-friendly MPV, Chevrolet UK has got a team of eight model makers to sculpt a full-size Play-Doh Chevrolet Orlando. Over 10,000 pots of the children's favourite modeling putty were used to make the toy car, which took eight days to sculpt. The Play-Doh Chevrolet Orlando, which weighs over 1.5 tonnes, is being parked on London streets to grab the attention of motorists and passers-by.
Les Turton from Chevrolet said:
"The new Orlando deserves another look and we believe this mould-breaking MPV is a real head-turner – especially when it’s made from tonnes of the nation’s most popular aqua-marine putty. Hopefully our launch will appeal to the inner-child in every parent and it will become a firm family favourite." Ultimately, the Play-Doh Chevrolet Orlando is an awesome way to get the attention of kids and parents alike.
Les Turton from Chevrolet said:
"The new Orlando deserves another look and we believe this mould-breaking MPV is a real head-turner – especially when it’s made from tonnes of the nation’s most popular aqua-marine putty. Hopefully our launch will appeal to the inner-child in every parent and it will become a firm family favourite." Ultimately, the Play-Doh Chevrolet Orlando is an awesome way to get the attention of kids and parents alike.
Trend Themes
1. Clay-made Cars - Utilizing unconventional materials like Play-Doh to create life-sized sculptures of cars can captivate consumer attention and create a unique branding opportunity.
2. Family-friendly Mpvs - Designing and marketing vehicles that cater specifically to families can be a lucrative market opportunity, as seen with the launch of the Chevrolet Orlando.
3. Sculpting as Marketing - Using the art of sculpting to create attention-grabbing installations can generate publicity and brand awareness in innovative ways.
Industry Implications
1. Automotive Manufacturing - Automakers can explore the use of unconventional materials in vehicle design to differentiate their products from competitors and appeal to specific consumer segments.
2. Children's Toy Industry - Collaboration with automotive companies can create opportunities for toy manufacturers to develop special edition or co-branded toy car sets, capitalizing on the popularity of iconic vehicles.
3. Creative Marketing - Companies in various industries can explore unique marketing techniques, such as sculpting, to create memorable brand experiences and engage with their target audience in unconventional ways.
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