The Play Cloths Summer 2014 Collection has Many Styles in One
Vasiliki Marapas — May 30, 2014 — Fashion
References: playcloths & highsnobiety
The Play Cloths Summer 2014 lookbook will have you seeing double. Nearly every image in the lookbook features a mirror image of the model -- but with streetwear so funky, who could blame them for showing off?
The collection pushes boundaries when it comes to contemporary streetwear. The brand offers distinct styles, which are divided into three separate capsules. For instance, the 'O.G.; Ghehgis' capsule features bold contrast and structure for a minimalist shopper, while the 'Major League' range is comprised of divine motifs and prophetic patterns for a more spiritual buyer.
This unique approach to designing and distributing its latest collection sets the brand apart from its competitors. Moreover, the divided format offers more diversity, so there's something in it for everyone.
The collection pushes boundaries when it comes to contemporary streetwear. The brand offers distinct styles, which are divided into three separate capsules. For instance, the 'O.G.; Ghehgis' capsule features bold contrast and structure for a minimalist shopper, while the 'Major League' range is comprised of divine motifs and prophetic patterns for a more spiritual buyer.
This unique approach to designing and distributing its latest collection sets the brand apart from its competitors. Moreover, the divided format offers more diversity, so there's something in it for everyone.
Trend Themes
1. Moody-mirrored Streetwear - Opportunities for design, marketing, and technology innovation in the fashion and retail sectors.
2. Distinct Capsule Collections - The trend of offering a divided collection which caters to specific style preferences is likely to gain popularity.
3. Funky and Bold Streetwear - An increase in demand for more adventurous styles in streetwear fashion.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry has the potential to benefit from the trend of moody-mirrored streetwear.
2. Retail - The retail industry has opportunities to capitalize on the diverse range of streetwear in the Play Cloths Summer 2014 collection.
3. Technology - The advancement of technology, such as augmented reality and virtual reality, could be used to simulate how clothing looks and fits on individuals.
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