Rihanna Updated Her FENTY PUMA Series with a Zippered White 'Sneaker Boot'
Riley von Niessen — September 8, 2016 — Fashion
References: featuresneakerboutique & highsnobiety
After having released a furry slip-on sandal and a revitalized colorway for the 'Creepers,' Rihanna and PUMA have created a platform boot that's incredibly statement-worthy.
Covered only in white material, aside from the silver accents near the laces and on the zippers that complement it, the platform boots have a rebellious look that's perfect for edgy feminine consumers. The PUMA logo can be found on the side of the model minimally, with a slight differentiation in fabric making it evident.
The tongue of the sneakers carriers a black synthetic logo as well, however the rest of the platform boots are left free of interruptions. Although the studded style and eye-catching zippers take Rihanna's newest release back to the punk era, the bright all-white colorway gives it a unique futuristic vibe.
Covered only in white material, aside from the silver accents near the laces and on the zippers that complement it, the platform boots have a rebellious look that's perfect for edgy feminine consumers. The PUMA logo can be found on the side of the model minimally, with a slight differentiation in fabric making it evident.
The tongue of the sneakers carriers a black synthetic logo as well, however the rest of the platform boots are left free of interruptions. Although the studded style and eye-catching zippers take Rihanna's newest release back to the punk era, the bright all-white colorway gives it a unique futuristic vibe.
Trend Themes
1. Statement Footwear - There's an opportunity to create innovative, bold and unique footwear designs that speak to consumers who want to make a fashion statement.
2. Unique Materials - An opportunity exists to experiment with non-traditional materials to produce shoes that stand out from the crowd and appeal to those looking for unique footwear.
3. Fusing Historical Styles with Modern Design - Innovative designs can be created by fusing historical styles with modern design elements to appeal to a wide range of consumers looking for unique footwear that makes a statement.
Industry Implications
1. Fashion - The fashion industry can tap into the trend of statement footwear and experiment with fusing historical styles with modern design to create cutting-edge footwear.
2. Sportswear - Sportswear companies can experiment with unique materials to create footwear that's both functional and stylish, appealing to consumers who want to make a statement while pursuing athletic activities.
3. Entertainment - Opportunities exist in the entertainment industry to create footwear designs that are unique and bold enough to be used in stage productions or music videos, providing a new revenue stream and advertising platform for shoe designers.
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