The Squeaky Bean Plant-Based Tortilla is Fluffy and Versatile
Michael Hemsworth — July 15, 2020 — Marketing
References: winterbothamdarby & foodbev
The Squeaky Bean plant-based tortilla is a new ready-to-eat product from the brand that will offer consumers an alternative to the egg-based original that is versatile, tasty and satisfying. The tortilla is achieved with a chickpea base that is fluffy and golden-brown, and paired with chunks of potato and onion in order to enhance the texture and flavor of the product. The tortilla is suited for being heated up in a microwave, a frying pan or eaten right from the pack.
Squeaky Bean Co-Creator Sarah Augustine spoke on the Squeaky Bean plant-based tortilla saying, "We know some consumers struggle to find ready-to-eat and easy-to-create vegan food options, which can often mean those new to eating a plant-based diet, or who want to reduce their intake of animal products, perceive it as challenging. We also see a huge gap for egg replacement products, an area for which many of our consumers are craving tasty solutions.
Squeaky Bean is meeting those needs with our new Potato and Onion Tortilla – in addition to our existing range of vegan food – which is super quick to prepare and packed with flavor.”
Squeaky Bean Co-Creator Sarah Augustine spoke on the Squeaky Bean plant-based tortilla saying, "We know some consumers struggle to find ready-to-eat and easy-to-create vegan food options, which can often mean those new to eating a plant-based diet, or who want to reduce their intake of animal products, perceive it as challenging. We also see a huge gap for egg replacement products, an area for which many of our consumers are craving tasty solutions.
Squeaky Bean is meeting those needs with our new Potato and Onion Tortilla – in addition to our existing range of vegan food – which is super quick to prepare and packed with flavor.”
Trend Themes
1. Plant-based Alternatives - Developing egg-free or plant-based versions of popular food products to cater to consumers looking for vegan options.
2. Convenient Vegan Food - Creating ready-to-eat vegan food options that are quick to prepare and meet the needs of consumers looking for easy plant-based meals.
3. Egg Replacement Products - Addressing the demand for egg replacement products by developing tasty and satisfying alternatives for consumers avoiding animal products.
Industry Implications
1. Plant-based Food - Companies in the plant-based food industry can capitalize on the demand for plant-based alternatives by developing innovative egg-free options.
2. Convenience Food - The convenience food industry can tap into the growing market of vegan consumers by offering ready-to-eat vegan meal options that are easy to prepare.
3. Food Ingredient Substitutes - Companies specializing in food ingredient substitutes can focus on creating egg replacement products that are flavorful and appealing to consumers.
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