California Baby is Moving to 100% Eco-Conscious Packaging
References: californiababy & fastcompany
California Baby is a company that boasts an extensive range of plant-based baby products. This range is also sulfate-free, non-GMO, and is geared toward sensitive skin. The company has operated for 25 years and has earned the trust of many.
Now, California Baby is celebrating its anniversary, the brand made a special announcement that it will be switching its packaging materials to 100% postconsumer recycled plastic. This testifies to a movement by many influential brands to recognize the environment. The move is expected to be completed by 2020.
From the Calendula Cream to the Super Sensitive Shampoo and Body Wash, the plant-based baby products are crafted with the best ingredients available. For example, California Baby grows its own calendula on an organic farm in Santa Barbara, the essential oils it uses have no synthetic fragrances, and the soap bark and aloe vera are both organic.
Image Credit: California Baby
Now, California Baby is celebrating its anniversary, the brand made a special announcement that it will be switching its packaging materials to 100% postconsumer recycled plastic. This testifies to a movement by many influential brands to recognize the environment. The move is expected to be completed by 2020.
From the Calendula Cream to the Super Sensitive Shampoo and Body Wash, the plant-based baby products are crafted with the best ingredients available. For example, California Baby grows its own calendula on an organic farm in Santa Barbara, the essential oils it uses have no synthetic fragrances, and the soap bark and aloe vera are both organic.
Image Credit: California Baby
Trend Themes
1. Sustainable Packaging - Switching to 100% postconsumer recycled plastic packaging presents an opportunity for other brands to adopt eco-conscious packaging materials.
2. Plant-based Baby Products - The demand for plant-based baby products that are sulfate-free, non-GMO, and designed for sensitive skin is growing, opening up opportunities for new product offerings and market entrants.
3. Brand Trust and Sustainability - Consumers are increasingly looking for brands that prioritize sustainability and transparency in their practices, creating an opportunity for brands to build trust and loyalty by adopting eco-conscious initiatives.
Industry Implications
1. Baby Care - The baby care industry can capitalize on the growing trend of plant-based, sustainable and eco-conscious products, catering to the needs of environmentally conscious parents.
2. Packaging - The packaging industry has an opportunity to innovate and develop more sustainable packaging solutions, meeting the demand for eco-conscious materials and reducing plastic waste.
3. Beauty and Personal Care - The beauty and personal care industry can incorporate the principles of sustainability and plant-based ingredients to create eco-friendly products that appeal to the growing consumer interest in conscious consumption.
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