Reebok and Opening Ceremony Work Together on a New Sneaker Option
Opening Ceremony and Reebok work in collaboration to launch a new iteration of the sportswear brand's own signature Instapump Fury sneaker model in a colorway that highlights plaid patterning throughout. The duo take the chunky silhouette of the sneaker and detail it with a palette that blends black, yellow, navy blue, and dark green in a way that blends seamlessly.
The updated sneaker blends a series of different materials and prints along with embellishments that give it a vivid look overall. The plaid pattern is further highlighted by the unique design of the uppers, where it is separated into two main pieces. The base and the midfoot cage, as the cage is made from textiles and the cage is a glossy patent leather style.
Image Credit: Reebok
The updated sneaker blends a series of different materials and prints along with embellishments that give it a vivid look overall. The plaid pattern is further highlighted by the unique design of the uppers, where it is separated into two main pieces. The base and the midfoot cage, as the cage is made from textiles and the cage is a glossy patent leather style.
Image Credit: Reebok
Trend Themes
1. Plaid Patterning - The use of plaid patterns in sneakers may disrupt the fashion industry by creating more visually striking shoe designs.
2. Material Blending - The combination of different materials and prints in sneakers may disrupt the footwear industry by creating unique and attention-grabbing designs.
3. Chunky Silhouettes - The trend towards chunky sneaker designs may disrupt the athletic footwear industry by catering to consumers looking for more statement-making shoe options.
Industry Implications
1. Fashion - Fashion brands can innovate by incorporating new and unique patterns and materials into their shoe designs, like plaid and patent leather.
2. Footwear - Footwear companies can disrupt the industry by experimenting with bold, chunky silhouettes and unique material combinations in their products.
3. Athletic Wear - Athletic wear brands can innovate by creating more statement-making sneakers that offer both style and function, appealing to a wider range of consumers.
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