BERG Invents the Pixel Track for an Updated Signage System
Jamie Danielle Munro — May 30, 2014 — Tech
References: bergcloud & designboom
The Pixel Track by BERG tries to find a happy medium between old and static signage that needs to be completely changed by hand, and devices like LED displays that are adjusted through computers, but still take up significant battery life.
Pixel track "uses a scanning mechanism for updating pixels, meaning that the display consumes no power when it remains static. Behavior is controlled by services in the cloud, where a small passive electro mechanical ‘train’ component – similar to a toy railroad – moves up and down to update the individual units rather than a large array of circuits," as stated on DesignBoom. This method allows people to adjust signage without worrying about battery life or the manual labour involved with updating traditional designs.
Photo Credits: designboom, bergcloud
Pixel track "uses a scanning mechanism for updating pixels, meaning that the display consumes no power when it remains static. Behavior is controlled by services in the cloud, where a small passive electro mechanical ‘train’ component – similar to a toy railroad – moves up and down to update the individual units rather than a large array of circuits," as stated on DesignBoom. This method allows people to adjust signage without worrying about battery life or the manual labour involved with updating traditional designs.
Photo Credits: designboom, bergcloud
Trend Themes
1. Cloud-connected Display Systems - The Pixel Track by BERG combines the convenience of cloud-based control with the energy efficiency of static signage, offering disruptive innovation opportunities for digital advertising and retail industries.
2. Scanning Mechanism for Updating Pixels - The scanning mechanism used by the Pixel Track not only saves power but also reduces the need for manual labor, creating disruptive innovation opportunities in the signage and display manufacturing sectors.
3. Passive Electro Mechanical 'train' Component - The use of a small passive electro mechanical component in the Pixel Track offers disruptive innovation opportunities in the transportation and logistics industries, where energy-efficient and automated systems are in high demand.
Industry Implications
1. Digital Advertising - Cloud-connected display systems like the Pixel Track present an innovative solution for digital advertising companies looking to reduce power consumption and streamline signage updates.
2. Retail - The Pixel Track's cloud-controlled and energy-efficient design holds potential for disruptive innovation in the retail industry, allowing businesses to easily update and adapt their signage without exerting manual labor or draining battery life.
3. Signage and Display Manufacturing - The scanning mechanism and energy-saving features of the Pixel Track provide disruptive innovation opportunities in the signage and display manufacturing industry, enabling more efficient and eco-friendly production processes.
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