Putting Shine in Each Step
References: tanita & akihabaranews
Tanita Japan will soon debut the bejeweled FB-720-ZT line of pedometers for women who want to put a little more shine in their step.
The FB-720-ZT has a three-dimensional sensor and a seven-day memory to properly lock every step. Several jeweled styles means that anyone from kids to grandma could find them irresistible.
Implications - Jazzing up basic items such as pedometers give them an appeal like never before. Many girls cannot resist things set with pretty jewels. If given the option between a basic pedometer and a bedazzled one, almost every girl will pick the glittery one. This trend goes to show that a little dazzle can make an item go a long way.
The FB-720-ZT has a three-dimensional sensor and a seven-day memory to properly lock every step. Several jeweled styles means that anyone from kids to grandma could find them irresistible.
Implications - Jazzing up basic items such as pedometers give them an appeal like never before. Many girls cannot resist things set with pretty jewels. If given the option between a basic pedometer and a bedazzled one, almost every girl will pick the glittery one. This trend goes to show that a little dazzle can make an item go a long way.
Trend Themes
1. Jazzed-up Wearables - Disruptive innovation opportunity: The trend of adding embellishments to basic wearables, like pedometers, can attract more customers and increase sales by tapping into the desire for personalized and stylish accessories.
2. Fashion-tech Fusion - Disruptive innovation opportunity: The intersection of fashion and technology presents opportunities for companies to collaborate and create unique products, such as bedazzled pedometers, that appeal to a wide range of consumers.
3. Personalized Fitness Accessories - Disruptive innovation opportunity: Offering customizable options, like different jewel styles on pedometers, allows companies to cater to individual preferences and tap into the growing demand for personalized fitness accessories.
Industry Implications
1. Wearable Technology - Disruptive innovation opportunity: By merging fashion and technology, companies in the wearable technology industry can create innovative products that appeal to fashion-conscious consumers and stand out in the market.
2. Fashion and Accessories - Disruptive innovation opportunity: Fashion and accessories brands can leverage technology to create unique products that combine style and functionality, attracting a broader customer base and expanding their market reach.
3. Fitness and Wellness - Disruptive innovation opportunity: In the fitness and wellness industry, incorporating personalization and design elements into accessories like pedometers can enhance customer engagement and drive sales, as consumers seek more customized fitness solutions.
2.2
Score
Popularity
Activity
Freshness
