The EverReady Records Pill-Shaped USB Delivers New Music Without the CD
Allison Love — June 19, 2010 — Tech
References: erstore.bigcartel & notcot.org
Finally catching up with the times, The EverReady Records campaign is set to release its new CD through a pill-shaped USB drive.
The idea behind the campaign is that CDs are dwindling pretty quickly, so EveryReady Records decided to use pill-shaped USB drives to release their band's LP. The first band to test out the pill-shaped USBs was Rollin Rockers with their new CD 'Bang! Bang!' Pretty smart marketing campaign, if you ask me.
Implications - Physical storage devices like VHS tapes, mini-discs and DVDs are being quickly replaced by virtual drives and USB storage devices. As society moves away from uniform devices, the opportunity for customization genuinely emerges. Since the entire population by and large has use for USB devices, companies that offer charming or otherwise customizable drives will capture a huge demographic of computer users.
The idea behind the campaign is that CDs are dwindling pretty quickly, so EveryReady Records decided to use pill-shaped USB drives to release their band's LP. The first band to test out the pill-shaped USBs was Rollin Rockers with their new CD 'Bang! Bang!' Pretty smart marketing campaign, if you ask me.
Implications - Physical storage devices like VHS tapes, mini-discs and DVDs are being quickly replaced by virtual drives and USB storage devices. As society moves away from uniform devices, the opportunity for customization genuinely emerges. Since the entire population by and large has use for USB devices, companies that offer charming or otherwise customizable drives will capture a huge demographic of computer users.
Trend Themes
1. Customizable USB Drives - The move towards USB storage devices creates an opportunity for companies offering customizable drives to capture a larger demographic of computer users.
2. Replacement of Physical Storage Devices - Virtual drives and USB storage devices are replacing physical storage devices like CDs, DVDs, and VHS tapes.
3. Pill-shaped USB Drives - The use of pill-shaped USB drives for music distribution creates a unique marketing opportunity for companies looking to innovate in the music industry.
Industry Implications
1. Technology - The move towards USB storage devices creates an opportunity for tech companies to develop innovative and customizable USB drives for a larger consumer base.
2. Music - The use of pill-shaped USB drives for music distribution creates a unique marketing opportunity for music companies to innovate in the way music is delivered and consumed.
3. Advertising - Customizable USB drives for promotional purposes offer a new and unique way for companies to advertise their products or services.
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