Trend Spotter — October 17, 2006 — Autos
References: pierceyourride & notcot.org
Pierce Your Ride is a company that offers piercing for Cars, Trucks, Motorcycles, Boats, Snowboards, and ATVs. The piercings come in a variety of designs so you can pierce your car in a way that best reflects your personality.
Implications - Body piercing and tattoos are no longer taboo; mainstream culture has adopted these subcultural expressions of personal style. Savvy product designers are capitalizing on this growing customer base by releasing creations that allow consumers to pierce and tattoo unusual possessions such as cars, fingernails and notebooks. Companies can take advantage of this breakthrough opportunity by releasing tattoo- and piercing-inspired products that let consumers customize their existing possessions to suit their tastes.
Implications - Body piercing and tattoos are no longer taboo; mainstream culture has adopted these subcultural expressions of personal style. Savvy product designers are capitalizing on this growing customer base by releasing creations that allow consumers to pierce and tattoo unusual possessions such as cars, fingernails and notebooks. Companies can take advantage of this breakthrough opportunity by releasing tattoo- and piercing-inspired products that let consumers customize their existing possessions to suit their tastes.
Trend Themes
1. Piercing-inspired Customization - Companies can innovate by offering products that allow consumers to customize their possessions with piercing-inspired designs.
2. Mainstream Adoption of Subcultural Expressions - Product designers can disrupt industries by releasing creations that cater to the growing customer base that embraces body piercings and tattoos.
3. Unconventional Possession Tattooing - Companies have an opportunity to create and market products that enable consumers to tattoo unusual possessions like cars, fingernails, and notebooks.
Industry Implications
1. Automotive Customization - Innovative companies can tap into the trend by offering piercing and tattoo-inspired customization options for cars, trucks, motorcycles, and boats.
2. Personal Accessories - There is scope for disruptive innovation in the personal accessories industry, with the release of products that allow customers to pierce and tattoo items like snowboards, ATVs, and notebooks.
3. Beauty and Fashion - The beauty and fashion industry can explore disruptive opportunities by creating piercing-inspired products for customization, targeting consumers who embrace body piercings and tattoos.
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