The Pictionary 2011 Ads Show the Game in Real Life
Meghan Young — October 30, 2011 — Life-Stages
References: ogilvy & ibelieveinadv
The Pictionary 2011 ad campaign is lighthearted and fun, just like the classic game. By taking the doodles that are at the center of this guessing word game and plopping them in real-life scenarios, the ad shows just how addictive Pictionary can be.
Conceived and executed by Mexico-based ad agency Ogilvy, the Pictionary 2011 ad campaign effectively targets both its adult and children demographics perfectly. In a playful manner, art director Victor Alvarado manages to show how enjoyable Pictionary can be, and also how this game can change a person's perspective on the world.
Simple yet creative and clever, the Pictionary 2011 ad campaign will surely inspire some Christmas gift ideas this year, while catching a few onlookers by surprise.
Conceived and executed by Mexico-based ad agency Ogilvy, the Pictionary 2011 ad campaign effectively targets both its adult and children demographics perfectly. In a playful manner, art director Victor Alvarado manages to show how enjoyable Pictionary can be, and also how this game can change a person's perspective on the world.
Simple yet creative and clever, the Pictionary 2011 ad campaign will surely inspire some Christmas gift ideas this year, while catching a few onlookers by surprise.
Trend Themes
1. Real-life Game Ads - Creating ads that mimic real-life scenarios of a game can be a disruptive innovation opportunity to make an advertisement more relatable and targeted.
2. Doodling Marketing - Incorporating doodles or drawings in marketing campaigns can be a playful, creative, and effective way of advertising products and services.
3. Addictive Game Promotion - Using ads that showcase the addictiveness of games can encourage people to try new games and be a potential disruptive innovation in the gaming industry.
Industry Implications
1. Advertising - The advertising industry can utilize creative tactics, such as implementing real-life game ads and doodling marketing, in their campaigns to increase target audiences and brand engagement.
2. Entertainment - The entertainment industry can use addictive game promotion to attract new audiences and keep them engaged with their products, such as games and movies.
3. Technology - With the rise of augmented reality, technology companies can explore the potential of creating real-life game environments for advertisement purposes, opening a new disruptive innovation opportunity in the tech industry.
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