The Traditional Picnic Hamper Reinvented with a Folding Table Design
Zae Greenwood — October 11, 2013 — Business
References: popuppicnic.au & popuppicnic.au
Pop-Up Picnic has reinvented the traditional picnic hamper with its innovative folding table design. These Australian-made mobile picnics have everything you need for an instant outdoor dining experience.
These well thought-out hampers include a full 3-course picnic menu for 2, picnic rug, plates, cutlery, water and stemless champagne flutes. The hamper unfolds into what feels like a table for two at a fine dining restaurant, a la picnic. The Menu sees a ploughman-style offering of Antipasto, Australian cheese selection, salads, breads and dessert.
The hamper and all of its components are either 100% recyclable, reusable or fully compostable.
These well thought-out hampers include a full 3-course picnic menu for 2, picnic rug, plates, cutlery, water and stemless champagne flutes. The hamper unfolds into what feels like a table for two at a fine dining restaurant, a la picnic. The Menu sees a ploughman-style offering of Antipasto, Australian cheese selection, salads, breads and dessert.
The hamper and all of its components are either 100% recyclable, reusable or fully compostable.
Trend Themes
1. Pop-up Outdoor Dining - Opportunity to create mobile dining experiences for different outdoor settings.
2. Eco-friendly Dining - Opportunity to offer sustainable alternatives in the food and beverage industry.
3. Innovative Picnic Design - Opportunity to introduce new designs for traditional products.
Industry Implications
1. Food and Beverage - Industry can develop packaging and products to reduce waste.
2. Outdoor Recreation - Industry can incorporate sustainable practices to promote eco-friendly experiences.
3. Home Goods - Industry can offer new and innovative designs for traditional products.
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