Woolworths Launched the 'Picked for Christmas' Campaign
Grace Mahas — November 12, 2019 — Business
References: woolworths.au & thedrum
In anticipation of this holiday season, Australian-based grocery store Woolworths launched the 'Picked for Christmas' campaign that makes use of the Christmas spirit. The commerical showcases a happy, picturesque town where the food is magically growing and is picked by small birds -- this image underlines how fresh all of Woolworths' products are. The video ends with a delicious feast of festive treats being expertly crafted by chefs with magical sparkles and the scene transitions to show the real store, with the same high-quality fruits and food.
The Picked for Christmas campaign allows customers to fantasize about the upcoming holiday with Woolworths top of mind for finding the freshest ingredients to make their Christmas as idyllic as the one portrayed.
The Picked for Christmas campaign allows customers to fantasize about the upcoming holiday with Woolworths top of mind for finding the freshest ingredients to make their Christmas as idyllic as the one portrayed.
Trend Themes
1. Storytelling Marketing - Utilizing storytelling techniques in marketing campaigns to create emotional connections with customers.
2. Magical Realism - Incorporating elements of magic and fantasy into advertising materials to captivate audiences.
3. Freshness Marketing - Highlighting the freshness and quality of food products in marketing campaigns to attract customer attention.
Industry Implications
1. Grocery Stores - Opportunity for grocery stores to create immersive and enchanting marketing campaigns that promote the freshness and quality of their products.
2. Advertising - Potential for advertising agencies to adapt storytelling techniques and magical elements in order to create captivating and memorable brand experiences.
3. Food and Beverage - Innovation opportunities for food and beverage companies to leverage unique and imaginative marketing strategies to stand out in a competitive market.
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