Senior Living Communities Recreate Pop Culture with Members
Meghan Young — July 23, 2014 — Life-Stages
References: senior-living-communities & geeksugar
There is much to be said about photoshopped iconic film scenes, yet these ones starring adorable senior citizens are winners. According to Geek Sugar, "A group of senior communities in the Southeast re-created iconic scenes from TV and film for an 18-month calendar with all proceeds going to local charities as selected by each senior community."
With locals from South Carolina, Florida and Georgia participating, these senior communities chose photoshopped iconic film scenes from such films as 'Star Wars,' 'Charlie's Angels' and 'Singing in the Rain.' The fun project was inspired by a similar one originally created by a German retirement community. The community is currently allowing people to vote for their favorite photoshopped iconic film scenes. Yet there are so many good ones to choose from.
With locals from South Carolina, Florida and Georgia participating, these senior communities chose photoshopped iconic film scenes from such films as 'Star Wars,' 'Charlie's Angels' and 'Singing in the Rain.' The fun project was inspired by a similar one originally created by a German retirement community. The community is currently allowing people to vote for their favorite photoshopped iconic film scenes. Yet there are so many good ones to choose from.
Trend Themes
1. Photoshopped Iconic Film Scenes - Opportunity for creative marketing campaigns that involve iconic film scenes recreated with a unique twist.
2. Senior Living Communities - Potential for unique activities and events that engage senior residents and showcase their talents and creativity.
3. Local Charities - Opportunity for fundraising initiatives and partnerships with senior communities to support local charities.
Industry Implications
1. Entertainment - Disruptive innovation can come from incorporating senior citizens in movies or TV shows to bring a fresh perspective and broaden the target audience.
2. Retirement Communities - Disruptive innovation can involve creating more engaging and interactive events and activities for senior residents, such as recreating iconic film scenes.
3. Nonprofit Sector - Disruptive innovation can be achieved through collaborations between senior communities and local charities, creating unique fundraising opportunities.
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